All finished up...

these are some changes and comments presented to me in class...

Click on images to enlarge.

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5x5

• Add shadow to top of wheels
• Maybe incorporate another skate to make a pair

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8x10

• Try the logo in white to match other layouts
• Darken mud under front wheel

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3x10.5

• Maybe increase gradient. Its hard to see under all of the items.
  

Ad Templates

These are my three ad design templates without there finished photos. In each I have treated the logo a different way.

5x5
This ad will house my sneaker + skate wheels creation. The tag line in this size is my least favorite. I feel like I should spend more time working on a different phrase. I still want to encompass that the reader thinks it and they build it for them. Something from imagination made into something tangible.
I also need to rework the body copy and alignment of the logo to it. It's very tricky in this small space.

3x10.5
The feel of this ad is my favorite. The gray gradation is very sleek and mod. I still believe I am going to do a check list but I am being drawn towards doing something more complex and dynamic. My thought was to possibly make a fan out of each item. For instance, making several boards and fan them out like playing cards, the same for the trucks and wheels. This is still a thought.

8x10
I used Clarissa's suggestion for the 2 columns for a checklist & I'm very happy with the results. This ad will feature the old bike in the center. I'm going to ad a thin base line above the contact info, just like the one in the 3x10, to help separate elements and anchor the information.

Ad Design Brainstorming

My goal in designing 3 various sized ads for Skate Escape is to increase the amount of customers that the store brings in. They definitely need more clientele.

Each ad will contain a tag line describing the photo displayed.
This line will be in a handwritten type-face.

5x5
For this size I want to emphasize CREATION
The tag line I'm thinking of going with is "Create your escape"
Under this line will be a photo of a sneaker converted into a roller skate + body copy + logo & contact info

3x10.5
For this size I want to emphasize SELECTION

8x10
For this size I want to emphasize REPAIRS

Final Mailer Designs for Critique

Click here to enlarge image

Notes for Revision:
reduce line weight of writing space for emergency contacts
make emergency numbers more visible against green background
remove white boxes on magnet
rework text on magnet
use bleeds/try to make mailer thinner; 1 sheet thin
1 sheet thick = no holding tabs for freebies; try using weak glue dots for back of freebies to hold them in place instead.

Preliminary Mailer Design

Long time no see...
Spring break is over now, sadly, and now it is time to get to WORK.
This is the material I brought to present today as my mailer mock-up.
The mailer is going to be a tri-fold and self-mailing. It will be sealed with a clear circular sticker on the right side of the front cover. The freebies I will include are a MAGNET and a MAP. The body copy is just a paragraph or so explaining what skate escape is all about and what they do. I plan on adding more pertaining to the outdoors and getting the message across to the reader that Skate Escape loves the outdoors and they want their customers to do the same.
Enjoying the outdoors is the focus of my mailer, trying to get people engaged in skating and cycling is it's goal.

After my partner discussions and a quick discussion with our teacher, I got several suggestions for changing minor details. Including [for the mailer itself]: minimizing the website and recycle logo on the back, changing the background of where the freebies are held to something less frantic and jarring, changing the shape of the middle panel to a circle and making a stronger arm connection between the three panels,

The back of the map will include a blank area with line space for written addresses and phone numbers in case of emergency. the front will re-oriented in terms of hierarchy. I don't believe any changes were suggested for the map itself.

Critique Material

I believe my critique went fairly well.
I got some good advise that I will definitely take into account for my resubmission.

The New and Improved Logo

I've changed the logo from it's original form when it was submitted in class. I achieved this with multiple adjustments to the text in both lines, fixing the sheared angle, and reshaping the wheel under the name.
I tapered the right end of the wheels fill to mirror the curve of the letter E. I also added a line of negative space to the center on the spoke, to emphasize its structure. I also varied the width of the tire from side to side.