My goal in designing 3 various sized ads for Skate Escape is to increase the amount of customers that the store brings in. They definitely need more clientele.
Each ad will contain a tag line describing the photo displayed.
This line will be in a handwritten type-face.
5x5
For this size I want to emphasize CREATION
The tag line I'm thinking of going with is "Create your escape"
Under this line will be a photo of a sneaker converted into a roller skate + body copy + logo & contact info
3x10.5
For this size I want to emphasize SELECTION
8x10
For this size I want to emphasize REPAIRS
Final Mailer Designs for Critique
Notes for Revision:
reduce line weight of writing space for emergency contacts
make emergency numbers more visible against green background
remove white boxes on magnet
rework text on magnet
use bleeds/try to make mailer thinner; 1 sheet thin
1 sheet thick = no holding tabs for freebies; try using weak glue dots for back of freebies to hold them in place instead.
reduce line weight of writing space for emergency contacts
make emergency numbers more visible against green background
remove white boxes on magnet
rework text on magnet
use bleeds/try to make mailer thinner; 1 sheet thin
1 sheet thick = no holding tabs for freebies; try using weak glue dots for back of freebies to hold them in place instead.
Preliminary Mailer Design
Long time no see...
Spring break is over now, sadly, and now it is time to get to WORK.
This is the material I brought to present today as my mailer mock-up.
The mailer is going to be a tri-fold and self-mailing. It will be sealed with a clear circular sticker on the right side of the front cover. The freebies I will include are a MAGNET and a MAP. The body copy is just a paragraph or so explaining what skate escape is all about and what they do. I plan on adding more pertaining to the outdoors and getting the message across to the reader that Skate Escape loves the outdoors and they want their customers to do the same.
Enjoying the outdoors is the focus of my mailer, trying to get people engaged in skating and cycling is it's goal.
Spring break is over now, sadly, and now it is time to get to WORK.
This is the material I brought to present today as my mailer mock-up.
The mailer is going to be a tri-fold and self-mailing. It will be sealed with a clear circular sticker on the right side of the front cover. The freebies I will include are a MAGNET and a MAP. The body copy is just a paragraph or so explaining what skate escape is all about and what they do. I plan on adding more pertaining to the outdoors and getting the message across to the reader that Skate Escape loves the outdoors and they want their customers to do the same.
Enjoying the outdoors is the focus of my mailer, trying to get people engaged in skating and cycling is it's goal.
After my partner discussions and a quick discussion with our teacher, I got several suggestions for changing minor details. Including [for the mailer itself]: minimizing the website and recycle logo on the back, changing the background of where the freebies are held to something less frantic and jarring, changing the shape of the middle panel to a circle and making a stronger arm connection between the three panels,
The back of the map will include a blank area with line space for written addresses and phone numbers in case of emergency. the front will re-oriented in terms of hierarchy. I don't believe any changes were suggested for the map itself.
