My Re-branding Client

I chose a Triple Pro Shop on Piedmont Ave. called Skate Escape for my Semester long re-branding project.

Skate Escape sells, repairs, and rents out roller skates and bikes. They also sell and repair skateboards. The shop sits right across the street from Atlanta's Piedmont Park. It's premises are split into two tiny buildings, a bike shop and a skate shop. The bike shop building is teal in color with purple accents, while the skate shop really has no connection to the rest of the theme. It is a tan building with a purple door and windows. Skate Escape really doesn't have much of a logo besides the type centered on the front of the bike shop.

When I went to speak with the store owners, I was greeted by Janice, one of the co-founders. She and her business partner Bob founded Skate Escape in 1979. She explained that the store's staff were very friendly and service oriented. She said the colors of the building were reminiscent of early roller skate shoe boxes, that's why they chose purple and a teal green.