More Designs

^^^ These were an idea I got from the Skateboard aspect of the shop and NIKE SB brand skateboards. The swoop of the wisp and the wheel together were to form a skate, or a foot/shoe on top of a wheel. The shape is the 'E' in Skate inverted and modified. After looking at this design for a few seconds, the 'skate' in the background started looking like a number 3. :(

I also briefly played with the idea of negative space at the top left but I didn't like it at all and scrapped that idea.


^^^ in these I kept the type the same and played more with the 'wispy skate' logo. I ended up reducing it to a singular wheel shape. The 3rd orientation is my favorite. The colors though, do remind me of Burger King. I'm definitely not going to use red and yellow!



^^^ With these, I finally figured out what direction I wanted to go. I decided to use the same wheel motif, shear the shape to make it more dynamic, and extend the right side of the wheel up to the E in escape to allow more fluid movement from the viewers eyes. I also...

• Removed the movement lines from the back of the first letters in Skate and Escape
• Added a half skewed circle to symbolize the spoke in the wheel.
• Removed several breaks in the type from 'Escape'
• Lowered the crossbar in the 'A' in escape
  

^^^ In these I worked with the typeface of Escape. The 2nd variation (3rd down) is my favorite. The font is Bank Gothic. It really refreshes the whole look and feel of the entire logo. It gives it a chance to 'breathe' in a sense. I really like this idea and I may stick to it, due to the fact that I may have trouble with the original 'Escape' when the design is translated to smaller formats.