COLORS!

My first color choices were red and blue. Warm colors tended to jump around in my mind when I thought of what color I wanted to choose for the store. But then, when I thought of the store further, I got a mellow feeling, a homely feeling. The shop itself is q quiet place, besides all the cars passing by. No one really frequents the place any longer. I immediately wanted to work more with blues and cool colors.

I chose Green and Purple as my color scheme for the logo. Some reasons being:

• To emphasize the mellow feeling you get when your around or in the shop (without directly jumping to the color blue).
• To use colors that are frequently used in modern skate board and roller skate models and clothing.
  
• To pay homage to their shops buildings original colors - teal and purple (again without using a blue).

Click to enlarge

The outlined, middle row showcases different variations of those 2 colors. I like the logo in column 3 the best. With the purple on top, I think escape pops more, 'escaping' from the whole.



Although column 1's logos were cleaner and crisper, I realized that they don't reflect the shop that much, which is really dirty and jumbled with colorful stickers and posters. (they didn't allow photographs inside, soooooo i couldn't really take any.) Anyway, I chose to stick with my original design because the type faces carry so much PERSONALITY and I think that's what Skate Escape is all about. They may not have a lot of customers now a days, but they have helpful employees with tons of personality.